Privacy Policy

1. Introduction

Welcome to HelloSmile! This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information when you use our mobile application ("App") and related services.

At HelloSmile, we are committed to protecting your privacy and ensuring the security of your personal information. We believe in transparency about our data practices and want you to understand how your data is handled.

By downloading, accessing, or using the HelloSmile App, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our App.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when setting up and using the HelloSmile App:

• Account Information: When you create an account, we collect your name, email address, and password.
• Profile Information: You may choose to provide additional information in your profile, such as a profile picture, age, gender, or other demographic information.
• User Content: Information you provide when using the App's features, such as progress tracking data and smile practice sessions.
• Communications: If you contact us directly, we may collect additional information such as your name, email address, phone number, and the contents of your message.

2.2 Information Collected Automatically

When you use our App, we may automatically collect certain information, including:

• Device Information: We collect information about your mobile device, including device model, operating system, unique device identifiers, IP address, mobile network information, and mobile browser type.
• Usage Information: We collect information about how you use the App, including session duration, frequency of use, features used, and actions taken within the App.
• Facial Recognition Data: When you use our smile detection features, the App captures and processes facial data to detect and analyze your smile. This processing happens in real-time on your device.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing, maintaining, and improving the HelloSmile App and its features
• Processing and tracking your smile practice sessions
• Awarding and managing Smile Points and level progression
• Creating and maintaining your user account
• Sending you notifications, updates, and support messages
• Responding to your comments, questions, and requests
• Monitoring and analyzing trends, usage, and activities in connection with our App
• Detecting, investigating, and preventing fraudulent transactions and other illegal activities
• Protecting the rights and property of HelloSmile and others

4. Information Sharing and Disclosure

We may share your personal information in the following circumstances:

4.1 Third-Party Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as data storage, maintenance services, database management, analytics, and improvement of the App's features.

4.2 Compliance with Laws

We may disclose your information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our App.

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our App of any change in ownership or uses of your personal information.

4.4 With Your Consent

We may share your information with your consent or at your direction.

5. Data Security

We take the security of your personal information seriously and use appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing and against accidental loss, destruction, or damage.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: You may request access to the personal information we have about you.
• Correction: You may request that we correct inaccurate or incomplete information about you.
• Deletion: You may request that we delete your personal information.
• Restriction: You may request that we restrict the processing of your data under certain circumstances.
• Data Portability: You may request a copy of the information we have about you in a structured, machine-readable format.
• Objection: You may object to our processing of your personal information.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

6.1 App Permissions

You can control certain permissions in the HelloSmile App, such as camera access, through your device settings. Please note that restricting certain permissions may impact the functionality of the App.

6.2 Marketing Communications

You can opt out of receiving promotional emails from us by following the instructions in those emails. Even if you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

7. Children's Privacy

The HelloSmile App is not directed to children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and you believe your child has provided us with personal information without your consent, please contact us, and we will take steps to remove that information from our servers.

8. International Data Transfers

Your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

If you are located outside South Korea and choose to provide information to us, please note that we transfer the data to South Korea and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your inquiry as soon as possible and within the timeframe required by applicable law.